How Long to Read FLORICULTURE MARKETING IN INDIA

How Long Does it Take to Read FLORICULTURE MARKETING IN INDIA?

It takes the average reader 2 hours and 27 minutes to read FLORICULTURE MARKETING IN INDIA by Raj Kamal Debashish Sengupta

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing as a function has undergone a transformation and world-over a firm's or a sector's sustenance has not alone been decided by its ability to produce quality products or services but more importantly how they have been able to market their offerings. Effective marketing has been able to develop new consumer tastes and influence consumer behaviour. Globally, floriculture is a huge industry and big bucks. India, despite its immense potential has not yet emerged as a frontline global player. Primarily that has been attributed to a weak marketing function both domestically as well export-wise. The marketing efforts have been largely unorganised and sparse in nature. At the same time, this sector has produced 'pioneers' who have come-out with innovative marketing strategies. The book 'Floriculture Marketing in India' is an attempt to not only capture the current state of floral marketing in India but also to develop a road-map for the challenges ahead and role of different stakeholders in making this a flourishing industry. The book encompasses the floriculture trade in India, current marketing practices and future strategies, behaviour of Indian floral customers, online marketing of flowers, concept of branding in flowers and floral products, marketing flowers as healers and stress busters, cold-chain management in floriculture marketing, remarkable contributions of few organizations in Indian floriculture movement and some innovative global models.

How long is FLORICULTURE MARKETING IN INDIA?

FLORICULTURE MARKETING IN INDIA by Raj Kamal Debashish Sengupta is 145 pages long, and a total of 36,975 words.

This makes it 49% the length of the average book. It also has 45% more words than the average book.

How Long Does it Take to Read FLORICULTURE MARKETING IN INDIA Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 22 minutes to read FLORICULTURE MARKETING IN INDIA aloud.

What Reading Level is FLORICULTURE MARKETING IN INDIA?

FLORICULTURE MARKETING IN INDIA is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy FLORICULTURE MARKETING IN INDIA?

FLORICULTURE MARKETING IN INDIA by Raj Kamal Debashish Sengupta is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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