How Long to Read Foreign Languages in Advertising

How Long Does it Take to Read Foreign Languages in Advertising?

It takes the average reader 4 hours and 16 minutes to read Foreign Languages in Advertising by Jos Hornikx

Assuming a reading speed of 250 words per minute. Learn more

Description

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model,...

How long is Foreign Languages in Advertising?

Foreign Languages in Advertising by Jos Hornikx is 253 pages long, and a total of 64,009 words.

This makes it 85% the length of the average book. It also has 78% more words than the average book.

How Long Does it Take to Read Foreign Languages in Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 49 minutes to read Foreign Languages in Advertising aloud.

What Reading Level is Foreign Languages in Advertising?

Foreign Languages in Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Foreign Languages in Advertising?

Foreign Languages in Advertising by Jos Hornikx is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Foreign Languages in Advertising by Jos Hornikx on Amazon click the button below.