How Long to Read From Awareness to Funding

How Long Does it Take to Read From Awareness to Funding?

It takes the average reader to read From Awareness to Funding by Cathy De Rosa

Assuming a reading speed of 250 words per minute. Learn more

Description

The Online Computer Library Center (OCLC) received a grant from the Bill & Melinda Gates Foundation to conduct research, develop strategies, create materials and evaluate the potential of marketing and communications programs to sustain and increase funding for U.S. public libraries. The quantitative study targeted two audiences: residents in U.S. communities of populations less than 200,000 and elected officials in the United States. More than 90% of all U.S. public libraries serve communities with populations of 200,000 or less. The study was intentionally designed to capture and analyze the attitudes, behaviors and opinions of residents in these communities. The objectives of the quantitative research survey were twofold: (1) To create a market segmentation analysis of the U.S. voting population that identifies which segments of voters are the most likely to generate increased support for U.S. public libraries. The segmentation study was designed to help uncover the underlying motivations and attitudes toward libraries that are indicative and predictive of their level of support for library funding; and (2) To understand the attitudes and behaviors of elected and appointed officials about libraries in general, the library's importance to the community and how those attitudes impact the officials' willingness to support local library funding. There were eight important findings derived from the quantitative research: (1) Most people claim they would support the library at the ballot box--fewer are firmly committed to it; (2) There is a lot that people don't know about their public library; (3) Library support is only marginally related to visitation. Advocating for library support to library users focuses effort and energy on the wrong target group; (4) Perceptions of the librarian are highly related to support. "Passionate librarians" who are involved in the community make a difference; (5) The library occupies a very clear position in people's minds as a provider of practical answers and information. This is a very crowded space, and to remain relevant in today's information landscape, repositioning will be required; (6) Belief that the library is a transformational force in people's lives is directly related to their level of funding support; (7) Increasing support for libraries may not necessarily mean a trade-off of financial support for other public services; and (8) Elected officials are supportive of the library--but not fully committed to increasing funding. Engaging Probable Supporters and Super Supporters to help elevate library funding needs is required. Appended are: (1) Glossary; (2) About the Bill & Melinda Gates Foundation and Leo Burnett USA; and (3) About OCLC. (Contains 6 footnotes.).

How long is From Awareness to Funding?

From Awareness to Funding by Cathy De Rosa is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read From Awareness to Funding Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read From Awareness to Funding aloud.

What Reading Level is From Awareness to Funding?

From Awareness to Funding is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy From Awareness to Funding?

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