How Long to Read From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

How Long Does it Take to Read From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans?

It takes the average reader 4 hours and 59 minutes to read From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult

Assuming a reading speed of 250 words per minute. Learn more

Description

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.

How long is From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans?

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult is 289 pages long, and a total of 74,851 words.

This makes it 98% the length of the average book. It also has 91% more words than the average book.

How Long Does it Take to Read From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 49 minutes to read From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans aloud.

What Reading Level is From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans?

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans?

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by Jon Picoult is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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