How Long to Read Getting Multi-Channel Distribution Right

How Long Does it Take to Read Getting Multi-Channel Distribution Right?

It takes the average reader 6 hours and 37 minutes to read Getting Multi-Channel Distribution Right by Kusum L. Ailawadi

Assuming a reading speed of 250 words per minute. Learn more

Description

Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.

How long is Getting Multi-Channel Distribution Right?

Getting Multi-Channel Distribution Right by Kusum L. Ailawadi is 387 pages long, and a total of 99,459 words.

This makes it 131% the length of the average book. It also has 122% more words than the average book.

How Long Does it Take to Read Getting Multi-Channel Distribution Right Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 3 minutes to read Getting Multi-Channel Distribution Right aloud.

What Reading Level is Getting Multi-Channel Distribution Right?

Getting Multi-Channel Distribution Right is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Getting Multi-Channel Distribution Right?

Getting Multi-Channel Distribution Right by Kusum L. Ailawadi is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Getting Multi-Channel Distribution Right by Kusum L. Ailawadi on Amazon click the button below.