It takes the average reader 5 hours and 34 minutes to read Global Brand Integrity Management by Richard S. Post
Assuming a reading speed of 250 words per minute. Learn more
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product
Global Brand Integrity Management by Richard S. Post is 332 pages long, and a total of 83,664 words.
This makes it 112% the length of the average book. It also has 102% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 37 minutes to read Global Brand Integrity Management aloud.
Global Brand Integrity Management is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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