It takes the average reader 5 hours and 30 minutes to read Global Brand Strategy by Jan-Benedict Steenkamp
Assuming a reading speed of 250 words per minute. Learn more
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B...
Global Brand Strategy by Jan-Benedict Steenkamp is 319 pages long, and a total of 82,621 words.
This makes it 108% the length of the average book. It also has 101% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 31 minutes to read Global Brand Strategy aloud.
Global Brand Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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