It takes the average reader 12 hours and 17 minutes to read Global Marketing Management by Masaaki Kotabe
Assuming a reading speed of 250 words per minute. Learn more
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
Global Marketing Management by Masaaki Kotabe is 717 pages long, and a total of 184,269 words.
This makes it 242% the length of the average book. It also has 225% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 16 hours and 46 minutes to read Global Marketing Management aloud.
Global Marketing Management is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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