How Long to Read International Marketing

How Long Does it Take to Read International Marketing?

It takes the average reader 10 hours and 57 minutes to read International Marketing by Masaaki Kotabe

Assuming a reading speed of 250 words per minute. Learn more

Description

Poised at the dawn of the Asian Century, innovation in international marketing continues to cut through the turbulence of our economic climate. This fourth Asia-Pacific edition of International Marketing is thoroughly revised to capture the cutting edge developments in international marketing, while retaining the integrity of Masaaki Kotabe?s theoretical underpinning. Undergraduate students using this text as core resource will be equipped with the tools to become an effective international marketing manager. Armed with an understanding of how social media, ethics and sustainability are impacting the Asia-Pacific international marketing mix, students will draw on the interdisciplinary, cross functional approach to gain insight into all aspects of international business operations and the interface they have with marketing. The text provides detailed coverage of international marketing at all levels: from the SME primarily engaged in importing and exporting activities country by country through to larger organisations striving to coordinate their international marketing activities regionally and globally. A key underlying theme of the text is that while it may not be possible for all firms in the Asia?Pacific region to market their goods and services on a truly global scale, all firms that operate in any international marketplace need to understand and be aware of competition from both the local SMEs and the larger MNCs that are increasingly attempting to operate globally. In an increasingly competitive and global market, the fourth Asia-Pacific edition of International Marketing integrates fifteen new and dynamic end-of-chapter case studies to give students the knowledge, context and confidence to be a successful international marketing professional. 15 Dynamic new cases feat. Harvard business review 1) Using social networking tools for international marketing 2) The potential of global mango exports 3) Bilateral relations: emerging friendships 4) The Barbie doll in China 5) Trying to do business in a quake zone: Christchurch and Canterbury Tourism 6) Market research and communications: what flies below the radar 7) Marketing Halal meat products to Indonesian consumers 8) The sleeping giant: Giant Bicycles 9) Exporting Australian avocados 10) Banyan Tree hotels and resorts 11) Does Gourmet King advertising translate? 12) Distribution woes hobble start-ups in India 13) Exporting Australian wildflowers 14) Reverse exports: Aussie cheese to France? 15) Digicel: delivering ?full service? at the bottom of the pyramid

How long is International Marketing?

International Marketing by Masaaki Kotabe is 645 pages long, and a total of 164,475 words.

This makes it 218% the length of the average book. It also has 201% more words than the average book.

How Long Does it Take to Read International Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 14 hours and 58 minutes to read International Marketing aloud.

What Reading Level is International Marketing?

International Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Marketing?

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