It takes the average reader 2 hours and 58 minutes to read Goliath Strikes Back by Peter S. Cohan
Assuming a reading speed of 250 words per minute. Learn more
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce’s industry overhaul. Don’t get left behind. What You Will Learn What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding Who This Book Is For Executives, business professionals, business students, and curious laypeople
Goliath Strikes Back by Peter S. Cohan is 175 pages long, and a total of 44,625 words.
This makes it 59% the length of the average book. It also has 55% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 3 minutes to read Goliath Strikes Back aloud.
Goliath Strikes Back is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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