It takes the average reader 6 hours and 1 minute to read Growing Brands Through Sponsorship by Philip Gross
Assuming a reading speed of 250 words per minute. Learn more
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image...
Growing Brands Through Sponsorship by Philip Gross is 349 pages long, and a total of 90,391 words.
This makes it 118% the length of the average book. It also has 110% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 13 minutes to read Growing Brands Through Sponsorship aloud.
Growing Brands Through Sponsorship is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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