It takes the average reader 2 hours and 27 minutes to read Halal Marketing: Concept and Strategies (UUM Press) by Sany Sanuri Mohd Mokhtar
Assuming a reading speed of 250 words per minute. Learn more
The book Halal Marketing: Concept and Strategies aims to fulfil the gap in the literature by encompassing all the perspectives and ethical values of Islamic marketing. This is not a spiritual enlightenment book but an outline of the practical aspects of Islamic marketing. This book presents a useful combination of Islamic concept with marketing and consumption. Various topics including fashion, cosmetics, consumption, advertising, branding, and corporate social responsibility have been covered in this book. The comprehensive themes which encompass the nexus between Islam and marketing have been covered in this book as well. It is worthwhile for practitioners and academicians to study the connection between Islam, marketing as well as sociology. The book provides knowledge not only for Muslim practitioners but also to non-Muslim practitioners. The authors of the book recognize the dimensions of Islamic marketing in practices as well as in morality. The book delivers a comprehensive guideline for the organizations when trying to customize their marketing activities and offerings products according to the Islamic consumer group. The book sheds light on the topics of supply channels, positioning, pricing, and cultural norms as well.
Halal Marketing: Concept and Strategies (UUM Press) by Sany Sanuri Mohd Mokhtar is 145 pages long, and a total of 36,975 words.
This makes it 49% the length of the average book. It also has 45% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 22 minutes to read Halal Marketing: Concept and Strategies (UUM Press) aloud.
Halal Marketing: Concept and Strategies (UUM Press) is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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