How Long to Read Handbook of Consumer Behavior, Tourism, and the Internet

How Long Does it Take to Read Handbook of Consumer Behavior, Tourism, and the Internet?

It takes the average reader 5 hours and 44 minutes to read Handbook of Consumer Behavior, Tourism, and the Internet by Juline E. Mills

Assuming a reading speed of 250 words per minute. Learn more

Description

Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, “How do I get people to visit my Web site?” “Is my Web site attracting the ’right’ kind of e-consumers?” and “How do I turn browsers into buyers?” The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract—and keep—online travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book’s contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behavior—consumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet’s impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.

How long is Handbook of Consumer Behavior, Tourism, and the Internet?

Handbook of Consumer Behavior, Tourism, and the Internet by Juline E. Mills is 336 pages long, and a total of 86,016 words.

This makes it 113% the length of the average book. It also has 105% more words than the average book.

How Long Does it Take to Read Handbook of Consumer Behavior, Tourism, and the Internet Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 50 minutes to read Handbook of Consumer Behavior, Tourism, and the Internet aloud.

What Reading Level is Handbook of Consumer Behavior, Tourism, and the Internet?

Handbook of Consumer Behavior, Tourism, and the Internet is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Handbook of Consumer Behavior, Tourism, and the Internet?

Handbook of Consumer Behavior, Tourism, and the Internet by Juline E. Mills is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Handbook of Consumer Behavior, Tourism, and the Internet by Juline E. Mills on Amazon click the button below.