It takes the average reader 6 hours and 35 minutes to read Handbook of Cross-Cultural Marketing by Erdener Kaynak
Assuming a reading speed of 250 words per minute. Learn more
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural...
Handbook of Cross-Cultural Marketing by Erdener Kaynak is 392 pages long, and a total of 98,784 words.
This makes it 132% the length of the average book. It also has 121% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 59 minutes to read Handbook of Cross-Cultural Marketing aloud.
Handbook of Cross-Cultural Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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