It takes the average reader 4 hours and 24 minutes to read Hiding Politics in Plain Sight by Patricia Strach
Assuming a reading speed of 250 words per minute. Learn more
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.
Hiding Politics in Plain Sight by Patricia Strach is 257 pages long, and a total of 66,049 words.
This makes it 87% the length of the average book. It also has 81% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours to read Hiding Politics in Plain Sight aloud.
Hiding Politics in Plain Sight is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Hiding Politics in Plain Sight by Patricia Strach is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Hiding Politics in Plain Sight by Patricia Strach on Amazon click the button below.
Buy Hiding Politics in Plain Sight on Amazon