It takes the average reader 4 hours and 30 minutes to read How Brands Become Icons by Douglas B. Holt
Assuming a reading speed of 250 words per minute. Learn more
“Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
How Brands Become Icons by Douglas B. Holt is 265 pages long, and a total of 67,575 words.
This makes it 89% the length of the average book. It also has 83% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 9 minutes to read How Brands Become Icons aloud.
How Brands Become Icons is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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