It takes the average reader and 35 minutes to read How Coca-Cola Got Its Fizz Back by New Word City
Assuming a reading speed of 250 words per minute. Learn more
Once the world’s most admired company, Coca-Cola went as flat as last night’s glass of soda as the new century began. Called from retirement, Neville Isdell drew the short straw to direct a comeback. How he did it makes an inspiring story and holds lessons for any company in need of a turnaround, beginning with shock therapy. It was an offer most people would have been able to refuse. In 2004, Neville Isdell was in his third year of retirement, happily golfing in Barbados, indulging his love of wildlife photography, and running a small investment fund. Now his old company, Coca-Cola, wanted him to come back and take charge. But the corporation was floundering. U.S. and European sales were tailing off, the stock was plunging, and executives were quitting in a hailstorm of negative press, failed product launches, environmental scandals, and even a race discrimination lawsuit. Isdell had been in the running to succeed the legendary Roberto Goizueta as Coke’s CEO when Goizueta died unexpectedly in 1997. But this time he wasn’t even third choice; several high-profile candidates had turned down the job. What’s more, his wife, Pamela, wanted no part of a return to the business wars. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.
How Coca-Cola Got Its Fizz Back by New Word City is 35 pages long, and a total of 8,925 words.
This makes it 12% the length of the average book. It also has 11% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 48 minutes to read How Coca-Cola Got Its Fizz Back aloud.
How Coca-Cola Got Its Fizz Back is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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