How Long to Read How Kraft Crafted a Comeback

By New Word City

How Long Does it Take to Read How Kraft Crafted a Comeback?

It takes the average reader and 27 minutes to read How Kraft Crafted a Comeback by New Word City

Assuming a reading speed of 250 words per minute. Learn more

Description

When Irene Rosenfeld took the reins at Kraft Foods in 2006, she found a company weakened by excessive cost cutting and a hidebound, inward-facing management structure. She wanted to move decision-making closer to Kraft’s individual business units and their customers, but that meant she would have to make wholesale changes. Here are the lessons that apply not only to her business but yours: Get the facts. Get real. Get holistic. Get your people involved. Get the incentives right. Get local. And get organized. In the beginning, it was all about cheese, sold door-to-door in Chicago from a horse-drawn wagon operated by one James Lewis Kraft, a.k.a. J.L. Kraft. That was in 1903, and by 1914 his company was selling 31 kinds of cheese all around the country. As of the 1930s, the cheese no longer stood alone--salad dressing, ice cream, and margarine products were added to the Kraft cabinet of brands. And through a series of mergers and acquisition, the company was transformed over the following four decades into a global powerhouse. Then, in 1988, Philip Morris came calling. The tobacco giant, its internal growth stifled, had begun to compensate by way of acquisition. It had bought General Foods three years earlier, and now it paid $12.9 billion to take over Kraft. In 2000 it purchased Nabisco and merged it with Kraft, and by 2003, when Philip Morris renamed itself Altria, the company had put together a major food conglomerate under the Kraft label. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.

How long is How Kraft Crafted a Comeback?

How Kraft Crafted a Comeback by New Word City is 27 pages long, and a total of 6,939 words.

This makes it 9% the length of the average book. It also has 8% more words than the average book.

How Long Does it Take to Read How Kraft Crafted a Comeback Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 37 minutes to read How Kraft Crafted a Comeback aloud.

What Reading Level is How Kraft Crafted a Comeback?

How Kraft Crafted a Comeback is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy How Kraft Crafted a Comeback?

How Kraft Crafted a Comeback by New Word City is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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