How Long to Read How not to Plan

How Long Does it Take to Read How not to Plan?

It takes the average reader 5 hours and 54 minutes to read How not to Plan by APG Ltd

Assuming a reading speed of 250 words per minute. Learn more

Description

In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…

How long is How not to Plan?

How not to Plan by APG Ltd is 352 pages long, and a total of 88,704 words.

This makes it 119% the length of the average book. It also has 108% more words than the average book.

How Long Does it Take to Read How not to Plan Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 4 minutes to read How not to Plan aloud.

What Reading Level is How not to Plan?

How not to Plan is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy How not to Plan?

How not to Plan by APG Ltd is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy How not to Plan by APG Ltd on Amazon click the button below.