How Long to Read Identity Constructions in Bilingual Advertising

How Long Does it Take to Read Identity Constructions in Bilingual Advertising?

It takes the average reader 3 hours and 51 minutes to read Identity Constructions in Bilingual Advertising by Songqing Li

Assuming a reading speed of 250 words per minute. Learn more

Description

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language may have in constructing identities within the multimodal advertisement, this book aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English. It studies the varying degrees of the contribution of the English language and its possible roles in bilingual advertising, unravels the ideological dimensions of the language as well as identity and explains the sociocultural forms and meanings of identity. To this end, it develops a new critical-cognitive approach, bringing together recent advances in English as a global language, critical sociolinguistics, multilingual studies and multimodal discourse analysis. By delving into the cognitive process of identity constructions, it provides an evidence-based account of the roles of English, and it illustrates the interconnections between identities and local politics of English. This interdisciplinary book will be of interest to scholars and students in bilingualism, multilingualism, discourse analysis, English as a global language, multimodality, advertising and marketing.

How long is Identity Constructions in Bilingual Advertising?

Identity Constructions in Bilingual Advertising by Songqing Li is 226 pages long, and a total of 57,856 words.

This makes it 76% the length of the average book. It also has 71% more words than the average book.

How Long Does it Take to Read Identity Constructions in Bilingual Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 16 minutes to read Identity Constructions in Bilingual Advertising aloud.

What Reading Level is Identity Constructions in Bilingual Advertising?

Identity Constructions in Bilingual Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Identity Constructions in Bilingual Advertising?

Identity Constructions in Bilingual Advertising by Songqing Li is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Identity Constructions in Bilingual Advertising by Songqing Li on Amazon click the button below.