How Long to Read Impact of the Color Red on the Marketing of Consumer Goods

How Long Does it Take to Read Impact of the Color Red on the Marketing of Consumer Goods?

It takes the average reader 1 hour to read Impact of the Color Red on the Marketing of Consumer Goods by Julia Bölke

Assuming a reading speed of 250 words per minute. Learn more

Description

Bachelor Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Wernigerode, 80 entries in the bibliography, language: English, abstract: This thesis aims at examining the impact of red on the marketing of consumer goods. It explains the way color vision is created in the human brain and emphasizes the relevance it has for individuals to help orientate in everyday surroundings. The thesis focuses on the color red as it causes strong body reactions such as the increase of blood pressure, eyelid move-ment and breathing frequency as well as the production of adrenaline. Furthermore, people’s different associations with red, e.g. blood, fire, love, hate, life and death are examined. The major part discusses the suitability of using red in the different sections of the marketing mix (Product, Price, Place and Promotion). Practical exam-ples back up literature findings and show that red can be a very helpful tool, for example, to attract customers’ attention for a shopping window or adver-tisement. Following, marketers need to consider that influencing factors such as gender, age, social status, cultural background or product-involvement affect the successful use of red. The case study of Xerox Inc. shows the applicability and popularity of red as a corporate color. At the same time, it reveals limitations to the color choice as the red logo does not differentiate Xerox from its competitors’ logos. Besides summarizing the different ideas of this thesis, the last chapter high-lights that, even though a lot of research has been done, marketers need to decide for each case specifically whether or not to use red in their marketing strategy.

How long is Impact of the Color Red on the Marketing of Consumer Goods?

Impact of the Color Red on the Marketing of Consumer Goods by Julia Bölke is 60 pages long, and a total of 15,000 words.

This makes it 20% the length of the average book. It also has 18% more words than the average book.

How Long Does it Take to Read Impact of the Color Red on the Marketing of Consumer Goods Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 21 minutes to read Impact of the Color Red on the Marketing of Consumer Goods aloud.

What Reading Level is Impact of the Color Red on the Marketing of Consumer Goods?

Impact of the Color Red on the Marketing of Consumer Goods is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Impact of the Color Red on the Marketing of Consumer Goods?

Impact of the Color Red on the Marketing of Consumer Goods by Julia Bölke is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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