It takes the average reader 3 hours and 33 minutes to read Information Marketing by J. E. Rowley
Assuming a reading speed of 250 words per minute. Learn more
This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.
Information Marketing by J. E. Rowley is 212 pages long, and a total of 53,424 words.
This makes it 72% the length of the average book. It also has 65% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 51 minutes to read Information Marketing aloud.
Information Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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