How Long to Read Innovation Management and New Product Development

How Long Does it Take to Read Innovation Management and New Product Development?

It takes the average reader 11 hours and 21 minutes to read Innovation Management and New Product Development by Paul Trott

Assuming a reading speed of 250 words per minute. Learn more

Description

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex® New 'Innovation In Action' feature in every chapter – practical examples of innovation in action that help you to link theory with practice Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor’s Manual for lecturers. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organisations and the private and public sectors. About the Author Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.

How long is Innovation Management and New Product Development?

Innovation Management and New Product Development by Paul Trott is 666 pages long, and a total of 170,496 words.

This makes it 225% the length of the average book. It also has 208% more words than the average book.

How Long Does it Take to Read Innovation Management and New Product Development Aloud?

The average oral reading speed is 183 words per minute. This means it takes 15 hours and 31 minutes to read Innovation Management and New Product Development aloud.

What Reading Level is Innovation Management and New Product Development?

Innovation Management and New Product Development is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Innovation Management and New Product Development?

Innovation Management and New Product Development by Paul Trott is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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