How Long to Read Integrated Advertising, Promotion, and Marketing

By Anubhav Mishra

How Long Does it Take to Read Integrated Advertising, Promotion, and Marketing?

It takes the average reader 6 hours and 32 minutes to read Integrated Advertising, Promotion, and Marketing by Anubhav Mishra

Assuming a reading speed of 250 words per minute. Learn more

Description

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

How long is Integrated Advertising, Promotion, and Marketing?

Integrated Advertising, Promotion, and Marketing by Anubhav Mishra is 391 pages long, and a total of 98,141 words.

This makes it 132% the length of the average book. It also has 120% more words than the average book.

How Long Does it Take to Read Integrated Advertising, Promotion, and Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 56 minutes to read Integrated Advertising, Promotion, and Marketing aloud.

What Reading Level is Integrated Advertising, Promotion, and Marketing?

Integrated Advertising, Promotion, and Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Integrated Advertising, Promotion, and Marketing?

Integrated Advertising, Promotion, and Marketing by Anubhav Mishra is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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