How Long to Read Integrated Branding

How Long Does it Take to Read Integrated Branding?

It takes the average reader 5 hours and 30 minutes to read Integrated Branding by Joe LePla

Assuming a reading speed of 250 words per minute. Learn more

Description

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the company are inseparable, and that realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company's products are based on the right answers to two mutually reinforcing questions: What do customers value and what does the company do best in relation to what the customers want? The tools to accomplish these goals are called drivers. LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Not just for marketing directors, strategy planners and executive policy makers will also find this to be an essential resource in their quest to increase market leadership and to enhance the bottom line. Through their integrated brand model, LePla and Parker discuss both organization drivers and brand drivers. They see the process as a research-driven one that gets everyone in the organization contributing to the effectiveness of its brands. With brand tools accepted throughout the company, people can determine more easily and accurately whether their decisions and actions will actually further the brand. The authors show how different companies apply their model in different ways. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

How long is Integrated Branding?

Integrated Branding by Joe LePla is 319 pages long, and a total of 82,621 words.

This makes it 108% the length of the average book. It also has 101% more words than the average book.

How Long Does it Take to Read Integrated Branding Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 31 minutes to read Integrated Branding aloud.

What Reading Level is Integrated Branding?

Integrated Branding is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Integrated Branding?

Integrated Branding by Joe LePla is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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