How Long to Read Integrated Marketing Communication

How Long Does it Take to Read Integrated Marketing Communication?

It takes the average reader 9 hours and 12 minutes to read Integrated Marketing Communication by Maxwell Winchester

Assuming a reading speed of 250 words per minute. Learn more

Description

Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and 'IMC in Action' boxes provide real-world examplesSuggested readings and key terms throughout support further learning.

How long is Integrated Marketing Communication?

Integrated Marketing Communication by Maxwell Winchester is 544 pages long, and a total of 138,176 words.

This makes it 184% the length of the average book. It also has 169% more words than the average book.

How Long Does it Take to Read Integrated Marketing Communication Aloud?

The average oral reading speed is 183 words per minute. This means it takes 12 hours and 35 minutes to read Integrated Marketing Communication aloud.

What Reading Level is Integrated Marketing Communication?

Integrated Marketing Communication is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Integrated Marketing Communication?

Integrated Marketing Communication by Maxwell Winchester is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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