How Long to Read Integrated Marketing Communication

How Long Does it Take to Read Integrated Marketing Communication?

It takes the average reader 5 hours and 51 minutes to read Integrated Marketing Communication by Robyn Blakeman

Assuming a reading speed of 250 words per minute. Learn more

Description

Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

How long is Integrated Marketing Communication?

Integrated Marketing Communication by Robyn Blakeman is 339 pages long, and a total of 87,801 words.

This makes it 114% the length of the average book. It also has 107% more words than the average book.

How Long Does it Take to Read Integrated Marketing Communication Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 59 minutes to read Integrated Marketing Communication aloud.

What Reading Level is Integrated Marketing Communication?

Integrated Marketing Communication is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Integrated Marketing Communication?

Integrated Marketing Communication by Robyn Blakeman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Integrated Marketing Communication by Robyn Blakeman on Amazon click the button below.