It takes the average reader 6 hours and 14 minutes to read Integrated Marketing Communications by Tony Yeshin
Assuming a reading speed of 250 words per minute. Learn more
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning,...
Integrated Marketing Communications by Tony Yeshin is 372 pages long, and a total of 93,744 words.
This makes it 126% the length of the average book. It also has 115% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 32 minutes to read Integrated Marketing Communications aloud.
Integrated Marketing Communications is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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