It takes the average reader 2 hours and 13 minutes to read Intense Group Behavior and Brand Negativity by Cody T. Havard
Assuming a reading speed of 250 words per minute. Learn more
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.
Intense Group Behavior and Brand Negativity by Cody T. Havard is 132 pages long, and a total of 33,264 words.
This makes it 45% the length of the average book. It also has 41% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 1 minute to read Intense Group Behavior and Brand Negativity aloud.
Intense Group Behavior and Brand Negativity is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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