How Long to Read Interactive Marketing

How Long Does it Take to Read Interactive Marketing?

It takes the average reader 4 hours and 36 minutes to read Interactive Marketing by Christopher Miles

Assuming a reading speed of 250 words per minute. Learn more

Description

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exemplar texts from the Marketing Management, Customer Relationship Management, Viral Marketing and Buzz Marketing paradigms, Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a radical new model of marketing based upon a recursive, constructivist understanding of communication that uses metaphors of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative paradox at the heart of this contemporary marketing panacea.

How long is Interactive Marketing?

Interactive Marketing by Christopher Miles is 268 pages long, and a total of 69,144 words.

This makes it 90% the length of the average book. It also has 85% more words than the average book.

How Long Does it Take to Read Interactive Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 17 minutes to read Interactive Marketing aloud.

What Reading Level is Interactive Marketing?

Interactive Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Interactive Marketing?

Interactive Marketing by Christopher Miles is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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