How Long to Read Intercultural Marketing

How Long Does it Take to Read Intercultural Marketing?

It takes the average reader 3 hours and 50 minutes to read Intercultural Marketing by Ivana Beveridge

Assuming a reading speed of 250 words per minute. Learn more

Description

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.

How long is Intercultural Marketing?

Intercultural Marketing by Ivana Beveridge is 230 pages long, and a total of 57,500 words.

This makes it 78% the length of the average book. It also has 70% more words than the average book.

How Long Does it Take to Read Intercultural Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 14 minutes to read Intercultural Marketing aloud.

What Reading Level is Intercultural Marketing?

Intercultural Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Intercultural Marketing?

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