It takes the average reader 5 hours and 26 minutes to read Internal Brand Management in an International Context by Christina Ravens
Assuming a reading speed of 250 words per minute. Learn more
Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. The study analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further analyzes the impact of an individual’s cultural values on brand commitment which is an antecedent to brand...
Internal Brand Management in an International Context by Christina Ravens is 323 pages long, and a total of 81,719 words.
This makes it 109% the length of the average book. It also has 100% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 26 minutes to read Internal Brand Management in an International Context aloud.
Internal Brand Management in an International Context is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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