It takes the average reader 8 hours and 57 minutes to read International Consumer Behavior by Hans Rüdiger Kaufmann
Assuming a reading speed of 250 words per minute. Learn more
Consumers have always been an interesting topic to research and analyse. Their actions are the basic function of any economic, social and cultural activity. The academic and practical developments from examining consumer behaviour in its natural environment has given us a wide choice of historical models that academics base their subjective analysis of Key performance indicators on; branding perception of decision making, retailing and the product, promotional, price and distribution mixes. As this is the basis for a successful commercial enterprise, CIRCLE International (centre for international research in consumers, locations, environments) was created in 2009. This book is a compilation of best papers from CIRCLE to give a valuable insight into the world of Consumer Behaviour.
International Consumer Behavior by Hans Rüdiger Kaufmann is 519 pages long, and a total of 134,421 words.
This makes it 175% the length of the average book. It also has 164% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 12 hours and 14 minutes to read International Consumer Behavior aloud.
International Consumer Behavior is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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