How Long to Read International Consumer Behavior

How Long Does it Take to Read International Consumer Behavior?

It takes the average reader 3 hours and 41 minutes to read International Consumer Behavior by A. Coskun Samli

Assuming a reading speed of 250 words per minute. Learn more

Description

Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success. In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior. Rather, it is primarily culture-driven. Whereas culture is a given in studying consumer behavior in the West or in North America, foreign cultures must be understood before parameters of international consumer behavior patterns can be established. Understanding these patterns is the essence of successful international marketing. This orientation explains why successful marketing plans must be different in different world markets and that these markets are not at all homogeneous. Successful international marketing plans must dwell primarily on differences rather than similarities among international consumers. The key aspects of behavior patterns are connected to marketing plans throughout the book. Social class, hierarchy of needs, and formal and informal group memberships play quite different roles within the given constraints of culture. As a result, involvement, learning, and experiences of the individual form differently in different world markets. This process needs to be deciphered and understood so that adequate communication is established with consumers everywhere. Both marketing scholars and marketing practitioners need to understand that marketing plans around the world should be keyed to consumer needs and behavior patterns. These are the essence of competitive advantage.

How long is International Consumer Behavior?

International Consumer Behavior by A. Coskun Samli is 216 pages long, and a total of 55,296 words.

This makes it 73% the length of the average book. It also has 68% more words than the average book.

How Long Does it Take to Read International Consumer Behavior Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 2 minutes to read International Consumer Behavior aloud.

What Reading Level is International Consumer Behavior?

International Consumer Behavior is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Consumer Behavior?

International Consumer Behavior by A. Coskun Samli is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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