It takes the average reader 3 hours and 30 minutes to read International Corporate Brand Management by Markus Meierer
Assuming a reading speed of 250 words per minute. Learn more
Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the direct and indirect effects of corporate and product branding on consumers' product response look like.
International Corporate Brand Management by Markus Meierer is 206 pages long, and a total of 52,736 words.
This makes it 70% the length of the average book. It also has 64% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 48 minutes to read International Corporate Brand Management aloud.
International Corporate Brand Management is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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