It takes the average reader 8 hours to read International Marketing by Klaus Backhaus
Assuming a reading speed of 250 words per minute. Learn more
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.
International Marketing by Klaus Backhaus is 480 pages long, and a total of 120,000 words.
This makes it 162% the length of the average book. It also has 147% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 10 hours and 55 minutes to read International Marketing aloud.
International Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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