How Long to Read International Marketing and the Country of Origin Effect

How Long Does it Take to Read International Marketing and the Country of Origin Effect?

It takes the average reader 3 hours and 47 minutes to read International Marketing and the Country of Origin Effect by G. Bertoli

Assuming a reading speed of 250 words per minute. Learn more

Description

'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

How long is International Marketing and the Country of Origin Effect?

International Marketing and the Country of Origin Effect by G. Bertoli is 224 pages long, and a total of 56,896 words.

This makes it 76% the length of the average book. It also has 70% more words than the average book.

How Long Does it Take to Read International Marketing and the Country of Origin Effect Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 10 minutes to read International Marketing and the Country of Origin Effect aloud.

What Reading Level is International Marketing and the Country of Origin Effect?

International Marketing and the Country of Origin Effect is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Marketing and the Country of Origin Effect?

International Marketing and the Country of Origin Effect by G. Bertoli is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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