How Long to Read International Marketing Management

How Long Does it Take to Read International Marketing Management?

It takes the average reader 5 hours and 48 minutes to read International Marketing Management by Mario Glowik

Assuming a reading speed of 250 words per minute. Learn more

Description

This book takes as its perspective that the customer undoubtedly is positioned in the center of the firm’s overall management activities. True understanding of the customer requires efficient marketing research about the firm’s international business environment. As discussed in the first chapters of the book, the firm’s business success depends in part on its ethical standards; thus awareness of its environmental and social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies. The most efficient techniques of international market segmentation, targeting, and strategic competitive positioning are introduced. Furthermore, concepts of consumer loyalty programs and their implementation in diversified international markets are presented. An important part is dedicated to describing suitable mixes of marketing policies for firms operating in culturally heterogeneous international markets. Finally, forecasting changes in consumer behavior as a tool of planning international marketing activities is taken into consideration. Marketing control mechanisms that seek to increase efficiency of selected marketing activities further contribute to the valuable insights of this publication.

How long is International Marketing Management?

International Marketing Management by Mario Glowik is 338 pages long, and a total of 87,204 words.

This makes it 114% the length of the average book. It also has 107% more words than the average book.

How Long Does it Take to Read International Marketing Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 56 minutes to read International Marketing Management aloud.

What Reading Level is International Marketing Management?

International Marketing Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Marketing Management?

International Marketing Management by Mario Glowik is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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