How Long to Read International Marketing Management

How Long Does it Take to Read International Marketing Management?

It takes the average reader 10 hours and 13 minutes to read International Marketing Management by Ralph Berndt

Assuming a reading speed of 250 words per minute. Learn more

Description

For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.

How long is International Marketing Management?

International Marketing Management by Ralph Berndt is 604 pages long, and a total of 153,416 words.

This makes it 204% the length of the average book. It also has 187% more words than the average book.

How Long Does it Take to Read International Marketing Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 13 hours and 58 minutes to read International Marketing Management aloud.

What Reading Level is International Marketing Management?

International Marketing Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Marketing Management?

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