How Long to Read International Marketing Strategies of Emerging Market Firms

How Long Does it Take to Read International Marketing Strategies of Emerging Market Firms?

It takes the average reader 2 hours and 40 minutes to read International Marketing Strategies of Emerging Market Firms by Joseph Amankwah-Amoah

Assuming a reading speed of 250 words per minute. Learn more

Description

Abstract : Purpose: The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing strategies employed by emerging market firms of all sizes and types; and to advance a narrative for future research on emerging market firms' international marketing activities. Design/methodology/approach: To achieve this agenda, the authors invited scholars to submit quality manuscripts to the special issue. Manuscripts that addressed the special issue theme from varied theoretical perspectives and methodological approaches were invited. Findings: Out of 70 manuscripts reviewed, 7 are eventually accepted for inclusion in this special issue. The papers touched on interesting research topics bothering on international marketing practices of emerging market firms using blend of interesting theoretical perspectives and variety of methods. Key theoretical perspectives used include resource-based theory, internationalization theory, institutional theory and corporate visual identity theory. The authors employed unique sets of methods including literature review, surveys, panel data, and process-based qualitative and case-study enquiries. The authors used some of the most advanced analytical techniques to analyze their data. Originality/value: This introduction to the special issue provides a review of the extant literature on the international marketing strategy of emerging market firms, focusing on summarizing key empirical contributions on the topic over the last three decades. Subsequently, the authors discuss how each paper included in this special issue helps advance the agenda to develop scholarly knowledge on emerging market firms' international marketing strategy.

How long is International Marketing Strategies of Emerging Market Firms?

International Marketing Strategies of Emerging Market Firms by Joseph Amankwah-Amoah is 160 pages long, and a total of 40,000 words.

This makes it 54% the length of the average book. It also has 49% more words than the average book.

How Long Does it Take to Read International Marketing Strategies of Emerging Market Firms Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 38 minutes to read International Marketing Strategies of Emerging Market Firms aloud.

What Reading Level is International Marketing Strategies of Emerging Market Firms?

International Marketing Strategies of Emerging Market Firms is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Marketing Strategies of Emerging Market Firms?

International Marketing Strategies of Emerging Market Firms by Joseph Amankwah-Amoah is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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