How Long to Read International Marketing Strategy

How Long Does it Take to Read International Marketing Strategy?

It takes the average reader 3 hours and 18 minutes to read International Marketing Strategy by Giovanna Pegan

Assuming a reading speed of 250 words per minute. Learn more

Description

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

How long is International Marketing Strategy?

International Marketing Strategy by Giovanna Pegan is 195 pages long, and a total of 49,725 words.

This makes it 66% the length of the average book. It also has 61% more words than the average book.

How Long Does it Take to Read International Marketing Strategy Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 31 minutes to read International Marketing Strategy aloud.

What Reading Level is International Marketing Strategy?

International Marketing Strategy is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Marketing Strategy?

International Marketing Strategy by Giovanna Pegan is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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