How Long to Read International Retailing Theory and Research

By Brenda Sternquist

How Long Does it Take to Read International Retailing Theory and Research?

It takes the average reader 5 hours and 20 minutes to read International Retailing Theory and Research by Brenda Sternquist

Assuming a reading speed of 250 words per minute. Learn more

Description

Theories that explain Who, What, Where and Why retailers internationalize is the theme of this book. Sternquist s new Strategic International Retail Expansion Model SIRE3 model is presented complete with propositions to predict international expansion for two types of retailers, global versus multinational. Global retailers internationalize using a standard format that they replicate wherever they go. Multinational retailers change their offering, adapting to different cultures and economies. Eleven chapters are presented outlining theories to explain various elements of retailers international expansion. Chapters cover entry mode, global retailer s use of network advantages, born global retailer s internationalization, private label influences on internationalization, corporate branding and entry mode, longevity of international joint ventures and a special industry application of internationalization of hospitals.

How long is International Retailing Theory and Research?

International Retailing Theory and Research by Brenda Sternquist is 309 pages long, and a total of 80,031 words.

This makes it 104% the length of the average book. It also has 98% more words than the average book.

How Long Does it Take to Read International Retailing Theory and Research Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 17 minutes to read International Retailing Theory and Research aloud.

What Reading Level is International Retailing Theory and Research?

International Retailing Theory and Research is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy International Retailing Theory and Research?

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