How Long to Read Internationalization of Luxury Fashion Firms

How Long Does it Take to Read Internationalization of Luxury Fashion Firms?

It takes the average reader 3 hours and 34 minutes to read Internationalization of Luxury Fashion Firms by Andrea Runfola

Assuming a reading speed of 250 words per minute. Learn more

Description

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relationship between internationalization and business models, with a focus on small and medium-sized enterprises (SMEs) and the specific challenges they face. The book proposes cases of Italian SMEs, being Italy a country that is globally recognized as a key player in the luxury fashion industry. Specifically, the authors link internationalization with business models and discuss the business model of luxury fashion SMEs, characterized by "genetic internationalization". Finally, the authors address the main theoretical and managerial implications emerging from their empirical research and discuss the applicability of this model to luxury companies in general. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.

How long is Internationalization of Luxury Fashion Firms?

Internationalization of Luxury Fashion Firms by Andrea Runfola is 208 pages long, and a total of 53,664 words.

This makes it 70% the length of the average book. It also has 66% more words than the average book.

How Long Does it Take to Read Internationalization of Luxury Fashion Firms Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 53 minutes to read Internationalization of Luxury Fashion Firms aloud.

What Reading Level is Internationalization of Luxury Fashion Firms?

Internationalization of Luxury Fashion Firms is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Internationalization of Luxury Fashion Firms?

Internationalization of Luxury Fashion Firms by Andrea Runfola is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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