It takes the average reader 3 hours and 20 minutes to read Interpreting Consumer Choice by Gordon Foxall
Assuming a reading speed of 250 words per minute. Learn more
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ‘green’ consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the...
Interpreting Consumer Choice by Gordon Foxall is 200 pages long, and a total of 50,000 words.
This makes it 67% the length of the average book. It also has 61% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 33 minutes to read Interpreting Consumer Choice aloud.
Interpreting Consumer Choice is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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