It takes the average reader 2 hours and 53 minutes to read Is Loyalty Dead? by Farzana Quoquab
Assuming a reading speed of 250 words per minute. Learn more
This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.
Is Loyalty Dead? by Farzana Quoquab is 172 pages long, and a total of 43,344 words.
This makes it 58% the length of the average book. It also has 53% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 56 minutes to read Is Loyalty Dead? aloud.
Is Loyalty Dead? is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Is Loyalty Dead? by Farzana Quoquab is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
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