How Long to Read Just Doing It: A History of Advertising

How Long Does it Take to Read Just Doing It: A History of Advertising?

It takes the average reader and 24 minutes to read Just Doing It: A History of Advertising by Pia Elliott

Assuming a reading speed of 250 words per minute. Learn more

Description

The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.

How long is Just Doing It: A History of Advertising?

Just Doing It: A History of Advertising by Pia Elliott is 24 pages long, and a total of 6,096 words.

This makes it 8% the length of the average book. It also has 7% more words than the average book.

How Long Does it Take to Read Just Doing It: A History of Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 33 minutes to read Just Doing It: A History of Advertising aloud.

What Reading Level is Just Doing It: A History of Advertising?

Just Doing It: A History of Advertising is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Just Doing It: A History of Advertising?

Just Doing It: A History of Advertising by Pia Elliott is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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