It takes the average reader 4 hours to read Kapferer on Luxury by Jean-Noël Kapferer
Assuming a reading speed of 250 words per minute. Learn more
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of...
Kapferer on Luxury by Jean-Noël Kapferer is 240 pages long, and a total of 60,000 words.
This makes it 81% the length of the average book. It also has 73% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 27 minutes to read Kapferer on Luxury aloud.
Kapferer on Luxury is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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