How Long to Read Loose Leaf for New Products Management

How Long Does it Take to Read Loose Leaf for New Products Management?

It takes the average reader 8 hours and 36 minutes to read Loose Leaf for New Products Management by C. Merle Crawford

Assuming a reading speed of 250 words per minute. Learn more

Description

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers. Past adopters of New Products Management will notice major changes in this edition. While there are some changes in virtually every chapter, some of the most substantial changes are as follows: 1.We have made major additions and updates to the cases to provide more plentiful and more current examples. We retired several cases from the previous edition, wrote many new cases, and thoroughly updated many others. New cases for this edition include: Oculus Rift, Adidas Parley sustainable running shoes, Google Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility at Starbucks, and many others. As always, we aim to offer a mix of high tech products and consumer products and services in the set of cases. 2.In addition, we have substantially updated examples throughout the text wherever possible.We try to make use of illustrative examples that will resonate with today’s students wherever possible. Of course, we welcome the reader’s comments and suggestions for improvement. 3.There continues to be much new research in new products, and we have tried to stay current on all of these topics. Readers will notice new or expanded coverage of portfolio management, value curve creation, the TRIZ method, crowd-sourcing, crowdfunding,observational research, open innovation, organizational structure, 3D modeling, beta testing, sustainable product development, and frugal innovation,among other topics. 4.We continue the practice of referencing Web sites of interest throughout the text,and we have added the web addresses for several useful YouTube videos and other resources.

How long is Loose Leaf for New Products Management?

Loose Leaf for New Products Management by C. Merle Crawford is 512 pages long, and a total of 129,024 words.

This makes it 173% the length of the average book. It also has 158% more words than the average book.

How Long Does it Take to Read Loose Leaf for New Products Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 11 hours and 45 minutes to read Loose Leaf for New Products Management aloud.

What Reading Level is Loose Leaf for New Products Management?

Loose Leaf for New Products Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Loose Leaf for New Products Management?

Loose Leaf for New Products Management by C. Merle Crawford is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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