How Long to Read Loyalty Management

By Cristina Ziliani

How Long Does it Take to Read Loyalty Management?

It takes the average reader 4 hours and 22 minutes to read Loyalty Management by Cristina Ziliani

Assuming a reading speed of 250 words per minute. Learn more

Description

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.

How long is Loyalty Management?

Loyalty Management by Cristina Ziliani is 256 pages long, and a total of 65,536 words.

This makes it 86% the length of the average book. It also has 80% more words than the average book.

How Long Does it Take to Read Loyalty Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 58 minutes to read Loyalty Management aloud.

What Reading Level is Loyalty Management?

Loyalty Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Loyalty Management?

Loyalty Management by Cristina Ziliani is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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