It takes the average reader 5 hours and 16 minutes to read Luxury Fashion Brand Management by Olga Mitterfellner
Assuming a reading speed of 250 words per minute. Learn more
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
Luxury Fashion Brand Management by Olga Mitterfellner is 313 pages long, and a total of 79,189 words.
This makes it 106% the length of the average book. It also has 97% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 12 minutes to read Luxury Fashion Brand Management aloud.
Luxury Fashion Brand Management is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Luxury Fashion Brand Management by Olga Mitterfellner is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Luxury Fashion Brand Management by Olga Mitterfellner on Amazon click the button below.
Buy Luxury Fashion Brand Management on Amazon